While it is a good practice for the visitor of any review site to treat every product recommendation with a healthy degree of skepticism, it would be a mistake to assume that every review is invalid just because there may be a commission paid to the reviewer. Every effort to is made to build the following protections into these reviews:
1. The reviews contain factual information that is easily verifiable. Honest and accurate assessments are made.
2. The reviews include a subjective summary. This is based on the personal experience of the reviewer.
3. Attempts are made to establish the general consensus in relation to specific products by reading reviews of the products on other sites as well as user testimonials. Every attempt is made to include the overall perception of the product in these reviews.
4. Manufacturers’ website links are included for additional information. Some of this information is additional customer testimonials, more specific product details, sales information, free newsletters, and samples.
These are good rules of practice. It is important for you as a consumer to understand the relationship between a person reviewing the product and the manufacturer.
Be cautious. If you do not see a disclosure policy (like this one) on a review site, that reviewer may be committing an offense.
I hope these detailed reviews and articles provide you with useful knowledge about the products and give you a meaningful experience.
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